What is online credibility? Online credibility refers to your ability to position a cohesive and consistent brand image for your business across different digital platforms, such as your social media and website. Maintaining high-level credibility allows customers to rely on and depend on your services. It signifies that you do business with unquestionable integrity, thus enhancing customer trust, engagement, and sales.
Superb online credibility benefits your business on two fronts. Firstly, it enhances your business reputation by positioning you as a trusted brand. It results in positive public perception, improving customer loyalty, trust, and competitive advantage. Secondly, it buttresses your business visibility by attracting new clients and business opportunities. For this reason, increasing your online credibility, reputation, and visibility can launch your business to higher heights.
At Wenamax, we have identified what we call the Portfolio of Credibility. It encompasses actions and recommendations that grow your business’s credibility and reputation.
So, what can I do to increase my business credibility and reputation?
1. Be A Registered Business
The first item in your online credibility journey is registering your business with local authorities. Depending on the industry in which your business operates, you may be required to pay for business registration plus other licenses and permits. To access business registration services in Kenya, you must register with eCitizen, a government platform encompassing all digitized public services. From sole proprietorships to private limited companies, eCitizen is a one-stop shop for all business registrations.
2. Ensure Relevant Bodies Regulate You
Some industries require government regulation to ensure they perform their activities with integrity. For example, the CBK regulates banking institutions, the CMA regulates money managers, companies, and individuals participating in the financial markets, and the EARB regulates the real estate sector. Adhering to the policies of such regulatory bodies supports your integrity and public image. By displaying your regulatory license on your website and social media, you indicate to the public that you are credible, reputable, and trustworthy.
3. Have a Professional Website
Regardless of your industry, having a professional website is mandatory in the competitive modern business environment. A professional website is an online address that allows you to stand out and impress new and existing customers. Lucky for you, Wenamax has vast experience in web design and development.
Our professional developers and digital marketing team have been tested and tried to deliver exceptional websites that brand business and attract customers. From ensuring you get superb web design services to employing digital marketing strategies tailored to your business niche, our team stands ready to make your business outstanding.
4. Professionalize your Social Media
Social media includes X, Facebook, Instagram, LinkedIn, and YouTube. These social sites have influenced how customers interact with brands and purchase online. Notably, most customers may interact with your business on social media before they find you on your website or physically.
Thus, ensure your social media sites are professional with the appropriate banners, posters, videos, and images. It gives you an authentic look and enhances your brand image. In particular, create backlinks by linking your website to all social media and vice versa.
5. Get Positive Reviews from Satisfied Clients
You should underestimate the power of positive reviews in shaping how customers perceive your brand. Most people make their buying decisions based on the reviews and recommendations of others.
Notably, any positive review you get is like a potential future referral. Such reviews enhance your online credibility, build trust, and drive sales. Besides swaying clients to your brand, positive reviews provide feedback, enhance customer loyalty, and measure your performance.
6. Create a Google Business Profile
Like a physical location, a Google Business Profile is an online business address that identifies you when people search for your services online. It indicates your exact physical location on Google maps, allowing potential clients to trust your existence as a business.
It also connects to your website and phone number, ensuring a seamless transition from Google to your website. A Google Business profile increases your potential to convert people who search your products online into buying clients.
7. Have A Physical Location
A physical location for your business can do wonders and complement your digital presence. Whereas your digital visibility is vital, some customers may want to visit you physically to alleviate doubts.
In this regard, a brick-and-mortar location provides an added layer of trust to your portfolio of credibility. Display your location on your website and social media and ensure your offices are easily accessible.
Your Takeaway
By embracing the recommendations above, you set your business on a path of increased online credibility, visibility, and positive reception. At Wenamax, we are ready to hold your hand as you take this important journey toward digital credibility across all digital platforms.
Contact us today to get free expert advice.
