Let’s start with some statistics. Did you know that as of January 2025, over 22.71 million Kenyans are actively online? This number is growing steadily each year at a rate of 40.8%, especially due to increased smartphone usage and affordable internet access. For business owners, one thing is clear: the future is online. To expand your customer base and thrive in this digital era, embracing digital marketing is no longer an option—it’s a necessity..
What is Digital Marketing?
Digital marketing leverages the power of the Internet and online-based digital technologies to drive increased brand awareness among customers and enhance sales. You can create and disseminate content online on websites, social media, mobile applications, and emails, among other platforms.
Through digital marketing, a business can transform its marketing strategy and enhance customer interactions.
What are the Most Important Things in Digital Marketing?
To successfully market your business online, you can utilize different tactics, such as having a professional website, social media pages, SEO, quality blog posts, a Google My Business profile, Google Adsense, Good Console, and professional emails. Let’s look at each one and highlight its advantages in digital marketing.
1. Get a Professional Website
Each business seeking to establish an online presence should consider having a professional website. A website functions as an online store and address for the company, the same way brick-and-mortar businesses have physical addresses.
Thus, a professionally done website allows you to promote and sell your products online, interact with customers, and provide them with information about your products and services.
Depending on your business, the website can have different features, such as a homepage, booking and online payment system, product categories, pricing, etc. Before engaging a web designer, shop for the best web designers to make the best decision.
2. Social Media Pages
Today, every business should establish a social media presence on platforms such as Facebook, LinkedIn, TikTok, X, and YouTube. It is inspiring to note that millions of people frequent these sites. Through digital marketing, you can turn social media users into potential customers for your business.
At Wenamax, we recommend ensuring all your business social media pages are professional and reflect your brand offerings. You should create professional banners to give each social media platform a professional, authentic touch.
In addition, you should create and post regular content, such as posters and videos. Posting regularly allows clients to interact with you, know about current promotions and offers, and trust your brand.
3. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) allows different search engines to understand your content, rank it according to its usability, help users find it, and decide whether to visit your site.
In this regard, SEO can help your business distinguish itself from the rest and rank higher on Google and other search Engines.
Whereas SEO is so broad, keyword targeting is one of the most valuable ways to do it. Keyword targeting allows you to select keywords that reflect your brand and use them to create content on your website or social media promotions. This strategy lets you anticipate your readers’ search terms and use them to create your content.
However, don’t worry if you can’t anticipate what all your readers are thinking. Google’s language-matching systems can detect and match closely matching search terms to give customers desired results.
4. Quality Blog Posts
Once you have established a professional business website and social media and used SEO to create content, you can include blog posts. You should insist that your web developer include a blog section where you can post blogs regarding the products you offer or emerging trends in the market.
In this respect, you can use keyword targeting to identify the most common terms people search online in your business. You can record and utilize those terms as topics or keywords in your blog content. Google and other search engines can identify your blog as new content and rank your website higher with time.
5. Google Business Profile
Today’s most popular search engine, Google, developed Google Business Profile to list businesses for free online. Once a company creates a Google My Business profile, Google verifies the information provided and lists it online. In this way, businesses can benefit from increased online visibility and enhanced customer trust.
The Google Business Profile also empowers businesses to convert people who search and find them on maps and Google searches into new customer leads. After making purchases, customers can also make positive or negative Google reviews regarding your products or services. Such reviews can increase your business’s Google search ranking.
6. Google AdSense
Google AdSense is a tool that allows your business to earn money from ads displayed on your content. After enrolling for Google AdSense, you allow Google to displace banners and other responsive ads on your website and blogs.
You can earn money when people visit your website and click on the Google ads displayed on your content. However, Google AdSense is not advisable if you want your website to be professional and not cluttered with adverts.
7. Google Console
Google introduced Google Console as a tool aimed at helping individuals and businesses measure and monitor the traffic and performance of their websites. Hence, you can review your website’s performance over some time and develop ways to increase traffic. It also gives you a sense of how people interact with your content and its impact on purchases.
8. Professional Emails
Professional emails reflecting your brand can help your business stand out online. Such an email should inspire clients to trust your business and purchase. For instance, your professional email can be something like info@yourbusiness.co.ke or info@yourbusiness.com. It should have an email signature with your professional logo in the header and contact details at the footer.
Conclusion
Overall, digital marketing combines different tactics to provoke the desired outcomes from potential customers. A robust digital marketing strategy can significantly improve the conversion of people interacting with your content into potential leads.
Do you want help creating the best digital marketing strategy in Kenya? Contact Wenamax today for a free consultation.
