A user-friendly website is easy to navigate, loads faster, is well-optimized, and contains readable content for target audiences. It also has clear menus and enhanced search functionality to allow users to quickly navigate different web pages. It should also be mobile-responsive with user-first thinking behind the design concept.
For this reason, a user-friendly website is professionally made and allows you to navigate and access the right information effortlessly without the need for specialized instruction or training.
So, how do you make a user-friendly website to drive increased traffic to your business?
1. A User-First Approach to Design
A user-first approach lets you put the user’s needs first before kickstarting the design process. Your end goal is to capture the user’s satisfaction by ensuring a superb user experience throughout their interaction with your website.
- As one of Kenya’s leading web design and development brands, Wenamax first listens to you as our client to understand your business, goals, and target outcomes.
- From this, we learn about your specific needs and recommend solutions customized to your web design needs.
- This way, we create a website that generates more traffic and customer leads for your business.
2. Choose the Right Color Combinations for Your Website
Apart from usability and simplicity, we at Wenamax recommend that you choose your website colors cautiously. Your website colors showcase your brand online. People associate distinct colors with different things based on their environment and cultural contexts. For example, red may signify danger, whereas blue could indicate credibility or amiability. Choose colors that reflect your brand image and value depending on your industry-specific needs.
But how do I choose the right color combinations for my website you might ask?
- We have tailored our corporate branding services to help select the right colors for your logo before we proceed to web development.
- Usually, we recommend only two colors for an appealing website: Primary and secondary.
- The primary is a dominant color for crucial elements, such as headings and buttons.
- In contrast, the secondary color enables us to enhance the visual appeal and interest of the website. We make this process hassle-free so you have peace of mind.
3. Embrace Simplicity in Design
Simplicity is the lifeblood of modern web design and cuts across all other industries. You do not need a complicated website that makes it challenging for visitors to find information.
Remember:
- There are billions of people worldwide who could visit your website.
- A simple web design allows users to access information quickly and increases your chances of converting them into buying clients.
- Let your clients browse your website effortlessly and enjoy seamless access to information for a fantastic user experience.
4. Use a Responsive Design
A responsive web design refers to the ability of a website to seamlessly adapt to different screen sizes, such as mobile, tablet, and desktop. In particular, Wenamax implements a mobile-first responsive design because most users today rely on smartphones and other mobile devices. Mobile responsiveness increases a website’s loading speed, improving user experience.
5. Optimize your Website for Speed
Higher web load times can frustrate users and push them away from interacting with your website. This way, you lose many potential clients who could drive sales upward for your business. To optimize your website:
- Choose a reliable hosting provider to avoid unnecessary downtimes
- Ensure your website loads in less than 2 seconds for better user experience and Google ranking
- Remove large files that slow down your website
- Reduce plugins and redirects
- Perform debugging fixes
Our design process incorporates speed tests to ensure your website performs optimally before delivery.
6. Make your Website Visually Appealing
A visually appealing website can attract uninterested users to visit and potentially buy from you. Our web design practices aim to capture users’ subjective experiences as they interact with your website. To increase a website’s visual attractiveness, we recommend:
- Using optimized, high-quality images
- Catchy visuals instead of long texts
- Breaking down content into small chucks to increase readability
- The right color scheme and fonts to reflect your brand
7. Test your Website
Finally, assuming your website is operational and functional without testing it before launch would be unwise. End users may find navigating and using the website challenging, whereas the design team has it easy. Thus:
- Get feedback from end users regarding its usability and accessibility
- Fix errors and bugs
- Make tweaks where necessary
To stand out, you should utilize the tips above and understand what your core customers seek.
Are you still unsure of how to develop a user-friendly and intuitive website? Contact Wenamax today for free expert advice as we launch your journey toward online visibility.
