How important is a logo to your brand?
A logo is a powerful tool for your company’s growth. I am sure you know of some brands you can easily recognize when you see their logo. In fact, data shows that about 70% of people can identify a brand by its logo. Among these, 50% are more likely to buy from a brand with a logo they know.
This means you should ensure your logo makes a solid first impression, grabs attention, separates you from your competitors, and sets expectations for your audience.
But the question is, how much does a logo cost in Kenya? A logo design in Kenya ranges from Ksh 1,000 to as much as Ksh 10,000. But before you settle on the exact price a logo designer will charge you, let’s look at some factors affecting its cost.
What factors affect the cost of your logo?
Eight factors that affect the cost of your logo include the complexity of the design, level of customization, experience and expertise of the designer, revisions, timeframe and deadline, intended use, and additional services. Let’s break down each of these factors.
1. Complexity of the Design
How complex do you want your logo to be?
A logo design process is fundamentally an artistic attempt to distill a brand’s essence into a single visual symbol. For good reason, the complexity of a logo design can significantly impact its cost.
Simple designs may include minimalistic components, such as simple forms and colors, to speed up the design process. This type of logo will be cheaper. Conversely, complex designs sometimes include a variety of colors, forms, and fonts, necessitating more effort, knowledge, and money.
2. Level of Customization
Do you need a custom one?
Another element that influences a logo design’s price is its degree of customization. A pre-designed logo template will be less expensive than a personalized logo design made just for your company.
The cost of a custom-made design increases since it takes more time and work to construct. I prefer having a custom-made design to afford issues such as usage policy and license.
3. Experience and Expertise of the Designer
Who is working on your logo?
Experience in the field of logo design is more than simply years of experience; it’s also about the value that a designer brings to the table. Well-honed skills from multiple projects and feedback loops are generally possessed by seasoned designers.
This knowledge helps in both creating superior logos and more thoroughly comprehending the demands of the customer.
The reputation of a designer is also quite important when determining price. In logo design, like in any other industry, well-known and reliable names can fetch greater prices. This frequently reflects their reliable quality, creative designs, and maybe even the honors or recognitions they’ve received over the years.
4. Logo Design Revisions
How many revisions do you want?
The pricing may also vary depending on how many modifications are made during the logo design process. You could have to shell out more money if you want the logo design to be revised more than once.
More modifications, nonetheless, can assist in guaranteeing that the final logo design satisfies the branding requirements of your company. In most cases, a designer will ask you the number of revisions you want to determine the final pricing.
5. Number of Design Concepts
The quantity of design ideas the logo designer provides may also have an impact on the price. You might have to pay a larger charge if you want to pick from several different design options. Nonetheless, having a larger number of design concepts might assist in guaranteeing that the logo you receive satisfies the branding requirements of your company.
6. Time Frame and Deadlines
Time is frequently just as precious as money in the fast-paced world of graphic design. The budget for logo design may be greatly impacted by deadlines and schedules. A logo that has to be completed quickly might be more expensive since it requires more work and can need the designer to rearrange their priorities.
However, if you offer a flexible timeline, the designer may be able to charge a higher fee since they will be able to handle their task more effectively and without feeling pressured. This will automatically lower the price of your logo.
7. The Intended Use of the Logo
What is your intended logo use?
A logo’s overall goal and intended use may have a big impact on the details of its design and, consequently, how much it costs. When it comes to logo design, a logo created only for a small local business storefront may be simpler and less expensive than a logo created for a multinational corporation’s international advertising campaigns.
For example, an adaptable design approach can be needed for a logo that will appear on billboards, in television advertisements, on internet ads, and on a variety of items. It would have to remain appealing, resonant, and clear in a variety of sizes, settings, and media. This can entail modifying the logo to ensure it is flexible without losing its core meaning.
8. Additional Services
Other services like branding guidelines, site design, business card design, marketing, and stationery design may also impact the price of a logo design. You might have to pay more if you want these extra services. On the other hand, these services can guarantee that the branding of your company is coherent and consistent.
How Much Does Logo Design Cost in Kenya?
Considering the above factors, you need to allocate an average of between Ksh 1500 and 6,000 if you need a professional logo.
Before you decide which logo design agency in Kenya to work with, ensure that you comprehend their design approach, framework, and end production Make sure you also browse their logo design portfolio to gauge their expertise and determine if their strategy resonates with your brand.
Finally, please don’t take logo design slightly as they play a significant role in your business identification. In the long run, an inexpensive logo design may end up costing more money than it originally saved. A competent logo designer who comprehends your long-term objectives and strategy is essential to developing a strong brand identity that will satisfy all of your business requirements.
Looking for an Expert logo Designer in Kenya?
If you are looking for an experienced logo designer with the necessary skills to create a logo that will build your brand, look no further.
Wenamax has a pool of expert logo designers who will deliver excellent work. We will start by designing your brand, conducting market research, defining your color pallets, creating a sketch, designing, and refining it until it resonates with your brand.
We deliver your logo in different formats including PSD, png, PDF, jpeg, etc. We will create a custom solution for each platform (social media, website, print, etc)
Get in touch today to start building your brand.
