What is online credibility? Online credibility refers to your ability to position a cohesive and consistent brand image for your business across different digital platforms, such as your social media and website. Maintaining high-level credibility allows customers to rely on and depend on your services. It signifies that you do business with unquestionable integrity, thus […]
Category Archives: Digital Marketing
28
Feb
Feb
Using conventional marketing methods, you need to plan for months for any upcoming advertising campaign for your business. Unfortunately, a lot can change in the intervening period. It can result in lost marketing opportunities and missed targets. However, online social media technologies like Facebook and Instagram allow you to launch your ad campaigns in minutes […]
20
Jan
Jan
Let’s start with some statistics. Did you know that as of January 2025, over 22.71 million Kenyans are actively online? This number is growing steadily each year at a rate of 40.8%, especially due to increased smartphone usage and affordable internet access. For business owners, one thing is clear: the future is online. To expand […]