You now have a thriving tours and travel business, or are just toying with the idea of starting one soon. You have already figured out your target customers and have determined tasty destinations and mouth-watering tour packages to keep tourists hooked to your services. The logistics, staff, customer service, and inviting destinations are ready to roll.

However, do you know what vital marketing tool you are missing? A tours and travel website to be your customer magnet and lead generator online. Right now, perhaps you depend on phone calls and referrals to generate new customers for your tours and travel business. It is not sustainable or profitable to operate this way.

Imagine a future where tourists find you online at midnight, book their desired destinations, and make payments automatically from anywhere in the world. That’s the future Wenamax wants to build for you with a professional website. Our latest travel websites, such as Epiki Tours and Brandon Adventures Africa, are testaments to this approach. With this, you guarantee yourself 24/7 online visibility, credibility, and accessibility.

So, what features will Wenamax integrate into your tours and travel website to make this future a reality?

1. A Mobile Responsive Design

What is a mobile-responsive design? A mobile-responsive design focuses on optimizing websites for mobile use. At Wenamax, we have anchored our design thinking on a mobile-first approach. In other words, all our websites are responsive to different devices, such as smartphones, tablets, laptops, and desktops. Mobile compatibility increases traffic to your travel website, enhances user experience, and increases customer conversion rates.

2. A Secure Online Booking System

Why do you need a secure booking system on your travel website? A secure online booking system empowers visitors on your website to make reservations and convert into buying customers. With 24/7 availability, customers can prepay for your tour packages, reduce abandoned bookings, and increase revenue cash flows for your business. Wenamax ensures that your booking system is user-friendly, and you can manage all bookings seamlessly in the backend.

3. Self-explanatory Destination Descriptions

A destination page provides interactive information to potential clients that can provoke their interest in visiting a given destination. Such pages should provide engaging visual imagery to entice clients to book. For instance, the destination pages can feature the names, images, and brief descriptions of different destination countries. When people land on these pages, they can find valuable information regarding their desired destination. The pages can also display other services you offer, such as bird watching, hiking, and other recommendations.

4. User-Centered Navigation Design

A user-friendly website should allow visitors to quickly navigate different pages without needing assistance or technical know-how. Cumbersome websites can frustrate visitors and result in abandoned opportunities for client conversions. For instance, you should prominently place your menu at the top to ensure clients can conveniently access and navigate various pages.

Your website should also include straightforward product/service categories that illustrate your offerings. In this way, you avoid cluttering the website with overwhelming content. The search bar should rapidly display results and redirect clients to their respective search pages.

5. Transparent Travel Packages and Pricing

Travel agencies that display misleading or deceptive travel packages and prices can lose business legitimacy and credibility. Once clients sense that they are likely to lose their money if they book you, your bounce rates can significantly increase. Thus, your travel packages and prices should provide detailed information regarding what customers will get and how much it will cost them. Your packages should provide a wholesome picture of the experience your clients can expect, with the exact pricing breakdown. This way, you can avoid mismatched expectations and customer dissatisfaction.

6. Enable Trip-Filtering Search Option

Trip-filtering is an advanced search option that allows clients to narrow their search results using predetermined criteria, such as preferred vacation location, price, number of days, and mode of travel. Whether clients are looking for budget-friendly vacations or luxury destinations, they can quickly find their preferred offerings. The trip-search option enhances the user experience and makes it likely that clients click the ‘book now’ button.

7. Provide Itinerary for Different Travel Packages

Before clients book your travel agency, they want to be confident regarding what experiences they can expect and whether you can meet their expectations. Your website should provide detailed itinerary information that captures what customers can expect in their upcoming adventures. Your itinerary can include a breakdown of daily activities, accommodation, scheduled relaxation, tips, internet and communication availability, and other helpful visual elements. This way, you can help them make informed decisions before booking a destination.

8. Integrate Multiple Payment Methods

Now you have a user-friendly website that manages to engage and convert visitors into paying customers. The next step is to ensure they can pay for their bookings quickly and conveniently. Thus, you must integrate secure payment methods into your website to facilitate easy checkout. Depending on your target customers, you can include multiple payment methods that support currency conversions and secure payment termination gateways. You should also lay out your payment, refund, and cancellation policies to facilitate smooth customer relationships.

9. Integrate Live Chat for Communication

Live chat is a feature that is commonly underestimated on most websites. For a travel agency, live chat can allow you to instantly respond to client questions and prompt them to buy when they are still hot with interest. You can answer inquiries about different destinations or help clients make their bookings. It can significantly enhance user experience and reduce bounced bookings. In Kenya, live chat on WhatsApp allows you to communicate directly with customers and get their contact information for later follow-ups.

10. Integrate Social Media

Social media has increasingly become a mainstay of modern communication. Its reach encompasses the entire globe, making engaging previously unreachable customer segments possible. For this reason, Wenamax integrates your different social media pages into your website to guarantee improved brand visibility, interaction, and customer engagement. Wenamax recommends Instagram, Facebook, Linkedin, and TikTok for a travel agency website. Clients can be redirected to and from your website.

Your Takeaway

As a travel agency, you must distinguish yourself from all the clutter and competition in the market. Developing a creative website separates you from the pack and launches your business to new heights. With the right features, your website can stand out from the rest and capture the imagination of paying customers.

Still unsure how to develop the best tours and travel website in Kenya for your business? Contact Wenamax today and get a free consultation plus a 10% discount.