Have you ever wondered what to do after launching a website? If you have then this post is for you.
An e-commerce website established in the past three months can generate about Ksh 100,000 monthly revenue in the first six months if well promoted. But, it is only about 10% of the online store business that achieves this.
The question is, how can I achieve this? The answer lies in what you do after launching your store. You should understand that launching a website is just the first step—what you do afterward determines its success.
In this post, I have compiled 7 key steps to ensure your website becomes a powerful business asset.
1. Monetize Your Website
Your website isn’t just an online brochure; it’s a potential revenue generator. Immediately you design a website.
The first and most effective way of monetizing your website is e-commerce. If you sell physical or digital products, ensure that you integrate an e-commerce platform to reach a broader audience.
You can also use your website to showcase your services. For instance, if you do consulting, coaching, or freelance services, ensure that your website is easy for visitors to book or purchase your services online
2. Promote Your Website
Ensure that potential clients know that your website exists. A website without traffic is like a store with no customers. Ensure that you actively promote it:
Social media is the best platform to get your website out there. Share your website on platforms like Facebook, Instagram, and LinkedIn to drive awareness and engagement.
Sometimes posting your website links on social media is not enough. To get more customers, invest in paid promotions. Consider options such as Google Ads or social media advertising. You will have to pay around Ksh 150 daily if you advertise on Facebook.
3. Track Website Visitors
The value of the website is measured of the number of website visitors and how they convert into revenue. Ensure you track and understand your visitors.
Use tools like Google Analytics to discover where your visitors come form social media, search engines such as Google, or referrals.
While tracking them, discover which pages or keywords are performing best to replicate their success.
With the same objective, learn what visitors are doing on your website, are they reading, downloading, or just reading?
4. Keep Working on SEO
Search Engine Optimization (SEO) is a very crucial process if you have a website. Don’t make it a one-time task.
To get the most out of SEO, you should:
- Update your website content with relevant keywords that match your services and user searches.
- Ensure your website loads quickly, has proper metadata, and is mobile-friendly.
- Collaborate with other sites in your niche, and ask them to mension you to earn high-quality backlinks.
5. Post Regular Content
When last did you post a blog post on your website? Content keeps your website alive and relevant. Ensure you regularly post relevant content.
The content may include sharing articles that educate, entertain, or solve problems for your target audience.
If you have an eCommerce website, then ensure that you refresh descriptions or images to reflect new features or offers.
Have you ever heard of evergreen content? You should create long-lasting content that remains useful over time. This may include tips and tricks that are useful today and in the future.
6. Engage with Your Visitors
After your website starts getting traffic, ensure that you engage with them. You can use a blog post like the one you are reading to encourage visitors to share their thoughts and feedback.
Besides, you should ensure that you have a contact form or chat that is working. If you get any feedback, ensure that you address each one of them promptly.
You can also use tools like email newsletters to follow up with visitors based on their interests.
7. Maintain Your Website
The digital world is changing. And with these changes, come opportunities and challenges. Ensure your website is up to date.
With this, ensure platform, plugins, and themes are updated to ensure compatibility and security. Set automated backups to avoid losing valuable data during a technical glitch.
Finally, continue doing some research while also gathering user feedback to understand new features that you can use to improve your website rank.
Conclusion
Launching a website is just the beginning. After launching your site, ensure you monetize it, promote it, track performance, optimize for SEO, post content, engage with visitors, and maintain it regularly.
These actions will make your website grow from a simple online presence to a dynamic business powerhouse. Ready to take your website to the next level? Let’s get started!
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